Rob Janoff’s nonfiction memoir for young adults, Taking a Bite Out of the Apple: A Graphic Designer’s Tale, is a beautifully written and fascinating account by the designer of the world-famous Apple logo. Rob Janoff is responsible for designing the iconic original Apple logo. The man who created the Apple logo, graphic designer Rob Janoff, has laughed this rumor off as "a wonderful urban legend." “I designed it with a bite for scale, so people get that it was an apple, not a cherry,” Janoff has said. Rob Janoff, the designer of the Apple logo, claims that he didn’t explicitly intend a Biblical reference in the Apple logo meaning when he created the logo in 1977. He is known for his creation of the Apple logo.. Rob Janoff created the Apple logo that we all have come to love. Rob Janoff was born in Culver City, California. In a 2009 interview with Ivan Raszl of Creativebits.org, Janoff addressed the Turing myth as well as several others. Rob Janoff - the guy who designed the Apple logo way back in the late 70s. There, art director Rob Janoff came up with the rainbow-striped logo that ran from 1977 until 1998. Rob Janoff is an American graphic designer of corporate logos and identities, printed advertisements and television commercials. After realizing he didn’t particularly care for that, he changed his focus to graphic design. Anyone who loves computers and has an interest in how the personal computer came to be will have as much fun reading this book as I did. A year later, Apple engaged ad agency Regis McKenna to give it a more businesslike image. He didn’t have to. Anyone who loves computers and has an interest in how the personal computer came to be will have as much fun reading this book as I did. Rob Janoff's design struck a chord with Steve Jobs, and he approved the plan. Turns out the concept for the logo, and its colored stripes were purely visual in inspiration. So, amid the usual blur of other projects, Janoff conceived and drew the second iteration of the Apple Computer logo … With over 30 years of experience dealing with Fortune 500 companies, Rob’s insight and knowledge are second to none. He attended San Jose State University, where he majored in Industrial Design. Apple's new logo design used an Apple that was bitten from the right side, while it used rainbow colours to make it more user-friendly. Meet Rob Janoff: the man who put the byte in the Apple logo "Just don't make it cute." The named partner of Janoff & Partners – Rob Janoff – is best known for designing the world’s most famous company logo, the Apple icon. At the forefront of the industry for over 30 years, Rob now brings his experience and vision directly to Australian businesses. Mr. Janoff said he included the bite “for scale, so people get that it was an apple not a cherry. His wisdom and cultural awareness are pointedly filtered down to our creative and strategy teams ensuring we create outcomes that meet the highest standards. Rob Janoff’s nonfiction memoir for young adults, Taking a Bite Out of the Apple: A Graphic Designer's Tale, is a beautifully written and fascinating account by the designer of the world-famous Apple logo. The creator of the world's most famous logo is California's Rob Janoff, a designer who's been in the industry for almost five decades, and who managed to land the Apple gig before even turning 25. There was a marked improvement in the design of the new logo.